Conversion Copywriting for Coaches + Course Creators
Done-for-you sales pages, email sequences, and sales copy audits for more clicks, more yeses, and sold-out launches
You’re a one-woman show who has created an online program
You’ve sacrificed weekends, woken up at 4 a.m., and hauled your laptop to your child’s weekend tournaments—all while dreaming of the impact your course will make.
Now that it’s complete and beta-tested, it’s ready for its debut.
But here’s the hard truth: your offer isn’t going to sell itself.
You’ve worked hard to create something incredible, but the thought of doing more to market it feels overwhelming.
You don’t know where to start or how to get your program in front of the right audience.
And with an already full plate, you’re wondering where you’ll find the time to make that happen.
“If you're in need of thoughtful, strategic, and on-brand copy, she's your gal.”
“It has been SUCH a pleasure working with Jillian. She's an incredibly talented copywriter who genuinely cares about the work she produces. I've been impressed time and time again by the quality of copy she writes. It's hard to find a talented sales copywriter, so I'm beyond grateful I found Jillian! If you're in need of thoughtful, strategic, and on-brand copy, she's your gal.”
Molly Nutt, Founder of Acorn Digital Marketing NW
An easier way to launch your online course or membership program
When you work with me, you’re partnering with someone who genuinely wants to support your business and marketing goals.
A sales copywriter who:
Understands buyer types and sales psychology
Knows how to answer objections using empathy
Clearly and specifically speaks to your audience
Shows off the transformation your program offers
Uses proven sales strategies without feeling slimy
And follows up after your launch to support your continued success.
How does that sound?
An experienced sales copywriter who’ll save you time, increase your impact, and help you hit your revenue goals faster.
“A sold-out first launch—it was truly better than I expected.”
“My experience working with Jillian was amazing! I loved the open communication throughout the process. I had an idea but didn’t really know how to attract paying clients; selling myself was challenging. Jillian’s service helped me step back from the sales process and allowed me to view it objectively. The results? A sold-out first launch—it was truly better than I expected. This WON’t be the last time we work together!”
Katy Ripp, Lifestyle Design Coach + Business Mentor
Four steps to high-impact copy for
coaches + course creators
My results-driven process is the heart of all my packages and is tailored to your sky-high goals. I work with one client at a time, so every session is laser-focused on helping you grow your business.
Getting started
Jump on a 30-minute discovery call to see if we’re the right fit. We’ll chat about your business, your latest launch, and how to make your launch copy drive more impact and sales.
2. Research + Strategy
Research, research, and more research. I’ll dive deep into voice-of-customer research and comb through your brand questionnaire. After that, we’ll schedule a 60-minute strategy session to map out a clear plan for your next launch.
3. Writing your sales copy
Time to get wordy. I’ll grab my headphones, brew some Earl Grey, and craft authentic sales copy that sounds like you, speaks to your audience, and uses proven sales strategies.
4. Editing + Support
Special delivery, straight to your inbox! Here’s the first draft of your copy. In each round of edits, we’ll fine-tune every detail until it’s spot-on. After your launch, I’ll follow up to review your results and optimize your copy for ongoing success.
Done-for-you copywriting for coaches + course creators
The Sales Page
This Is for You If…
You’ve beta-tested your program, made the necessary tweaks, and are ready to share it with the world
You understand that hiring a conversion copywriter isn’t a luxury—it’s the smartest use of your resources for a sold-out launch
You want sales copy backed by proven strategies that engage your dream clients, get them nodding along, and have them clicking "buy now" without hesitation
Sales page deliverables:
60 minutes sales strategy call
Three voice of customer research calls
Voice of customer research report
Long-form sales page
Thank you page
Third-Party professional editing
Two rounds of edits
30-minute post-launch call
Investment starts at: $2400
The Email Sequence
This Is for You If…
You’re ready to connect with your audience through thoughtful, engaging copy that stands out in their inbox
You want messaging that resonates deeply, nurtures your audience, and leaves them eagerly awaiting your offer
You need pre, post, and active launch sequences infused with proven strategies that make your offer an easy "yes"
Email sequence deliverables:
60 minutes sales strategy call
Three voice of customer research calls
Voice of customer research report
Five to seven emails per sequence
Third-Party professional editing
Two rounds of edits
Investment starts at: $1000
The Sales Copy Audit
This Is for You If…
You have an existing sales page or email funnel that needs a refresh to reflect updates in your course, coaching, or membership program
You’re ready to pull back the curtain and learn from a sales copywriter who has crafted copy for six- and seven-figure brands
You want to optimize your existing sales page or email sequence using research-backed sales psychology
Sales copy audit deliverables:
Full sales page or email sequence audit
Rewrite one section of your sales page or one email in your sequence
Written notes and video explanation of recommendations
30-minute clarity call after the sales copy audit is complete
Investment starts at: $650
“I can’t recommend her enough!”
“Working with Jillian has been an amazing experience. She made the process easy and has really raised our community communication.
We faced the challenge of lacking the time to create truly professional copy, and Jillian understood our goal, crafting copy that speaks directly to our audience.
A specific win we’ve experienced so far is that people feel like they are having a conversation rather than just being "told."
I also appreciate her willingness to work on tight timeframes. I can’t recommend her enough!”
Garry Schalla, Executive Director of the Ashwabay Alliance
I’m Jillian! Copywriter for coaches + course creators
I’m a Mom of 2, obsessed with mountain biking, books, and Earl Grey tea.
If you’re reading this its because you’ve created a course or membership program you want to share with the world. And you want someone who can write personality-packed copy mixed with marketing strategy (aka not boring or salesy).
I know you’ve poured yourself into your work, and it’s hard to let someone else in. You might be wondering if you can really trust me with your passion project.
Will I get your voice right?
Do I understand your audience?
And what about the message?
Yup, all great questions. And here’s why I can help.
It’s because I wasn’t always a copywriter. Before discovering my love of copywriting and entrepreneurship I was a practicing occupational therapist (and still am).
I specialize in working with children with sensory processing disorders and in pelvic health, which taught me to look at the whole body and approach each person with a curious mind. Often I need to consider out-of-the-box interventions to help my patients reach their goals.
This is what my copywriting will do for you and your online program.
I write copy that focuses on building relationships. I ask questions and approach each project with a curiosity mindset until I fully understand you, your audience, and your offer.
I apply researched-backed sales strategies sprinkled with personality so you can reach more people and have more money in your pocket.
“Jillian’s intention and attention to who I am and what I needed was impeccable.”
“I was SO thrilled and honored to work with Jillian. First off, she can write! Her skill set is very much present in her work. Two, her intention and attention to who I am and what I needed was impeccable. She was so thorough with her process, prompt with her writing, and super supportive of making sure what she was curating for me was exactly what I wanted. I can not speak highly enough of her skills and talent with copywriting.”
Darcy Schwerin, Yogi + F-NTP + holistic esthetician and owner of BLU studio + wellness
Frequently Asked Questions
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Yes! I require a small payment to secure your spot on my calendar and then a larger payment just prior to starting your VIP week.
If you're hoping for something different I’m happy to discuss other options that would work for both of us. Just let me know in your application, and I’ll be happy to chat about an alternative payment plan.
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Most of your work is done prior to the VIP session and during our kick-off call. During your VIP week, I expect you to be readily available for a quick ask via email or Slack.
Otherwise, I’m sipping my tea, blasting my “focus” playlist, and uber-focused on creating your copy.
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I review emails and posts you’ve written to your online community. Plus, I have you complete simple branding workbooks and record our calls. I hone in on the words you use, phrases you repeat, preferred tag lines, and your tone to deliver copy that feels like you.
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No problem! I curate and schedule your VIP week or weeks to fit your copy needs.
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Once you apply your application will slide into my inbox. I’ll go over it to make sure we’re a good fit, and then I’ll reach out to you.
From there, I’ll have you set up a discovery call where we can meet for our virtual coffee and make sure we’re a good fit before moving forward.
Here’s your step-by-step guide to create a buzz-worthy pre-launch email sequence and nail your next program launch!