Feel-Good Copywriting for Online Community Builders
Done-for-you sales pages, email sequences, and launch copy to cultivate a loyal online community.
You’ve put your heart and soul (even tears) into your online program
And you’ve had some success. But it's not getting the traction you envisioned.
You’ve hustled. You’ve put in the late nights. You’ve ignored your family, telling yourself this sacrifice will pay off. Only to blend in with the crowd of other health and wellness online communities.
The unfortunate truth is your online community isn’t going to sell itself.
You’ve spent who knows how many hours honing your craft and finding your sweet spot. Maybe you’re…
A pilates instructor with an online membership program building stronger bodies
A functional nutritionist with a course teaching the foundations of health
An MTB coach growing an online membership program encouraging MTB fitness
A pelvic health therapist offering mentorship to OTs and PTs
But if you’re honest this takes most of your time and creative energy. The thought of needing to do more to market your online program almost puts you over the edge.
You’re the mastermind behind creating your online community, let me be the mastermind behind marketing it.
“Content builds relationships. Relationships are built on trust. Trust drives revenue.”
– Andrew Davis, content marketer, and best-selling author
Imagine an easier way to build your online community
When you work with me, you’re partnering with someone who genuinely wants to support your business and marketing goals.
Someone who loves to write copy that pulls results. But also loves:
Digging deep to understand you and your business
Taking the time to research your audience
Honing in on your voice to speak directly to your customers on your behalf
Creating content that empowers readers and showcases how your program will transform their lives
Writing sales pages, email sequences, and launch copy to engage your online community
And follows up with you after your copy is written to maximize its impact.
How does that sound?
What if finding that special copywriter, who knows how to build an online community, gives you back the time you need to unleash your creative energy and propel your business forward?
Stop leaving money on the table and be intentional with your marketing.
Engage your online community with personality-packed copywriting that converts!
Happy Copywriting Clients
Jillian is joy to work with!
“She is prompt, pays attention to detail, and certainly cares about her work — it's clear she truly wants her clients to succeed. Over the past few months working with Jillian I've had the pleasure of seeing how much her clinical background really complements her copywriting skills. It's rare to find a skilled copywriter with such in-depth clinical experience. As a copywriter myself, it's refreshing to work with another clinician/copywriter who really "gets it". She understands your pain from a clinical standpoint and has lived the patient experience as well. She is a wealth of knowledge. With Jillian's help, I went from overwhelmed and nervous about delivering my copy on time, to relieved and more in balance with my own professional goals. If you're in need of a copywriter and you're looking for more than "run-of-the-mill", hire Jillian!”
– Chenae O’Day, Founder of Benevolent Copywriting, Women’s Health Copywriting
She really took the extra step!
"I hired Jillian to write a welcome email sequence and 3 main website pages. She was great to work with in her willingness to understand my business and my audience. She really took the extra step to make sure she was speaking to the right people in a way they would understand and want to learn more. I appreciated her attention to detail and would recommend her to others wanting an emotional touch in selling their product. "
– Liz Koch, Doctor of Physical Therapy, PMBIA Level 1 Mountain Bike Coach, and creator of The Ride Life
Jillian was a real lifesaver on my project!
“I completed 3 teaching modules and really needed someone with a therapeutic background and experience in sensory integration to streamline my final drafts. She simplified my thoughts and decreased excess, wordy sentences. She helped with clarity and ensured my writing communicated positive statements. She also helped me provide a consistent, casual tone and not fall into the trap of using wordy medical jargon. It was the exact polishing I needed. She was a breeze to work with, a great communicator, and responded promptly. I highly recommend her services.”
Daniele Fallon, OTR/L, Owner of Boise Outdoor OT
Copywriting Packages for Online Community Builders
Sales Page Package
This Is for You If…
You’ve created a course, and you’re sooooo close to launching. BUT you still need a sales page. A sales page that:
Showcases the problem your solving with empathy
Connects with your prospective client in a genuine way
Clearly communicates the transformation your program offers
Engages your prospective client and is packed with personality
Puts more money in your pocket
Opt-in Creation and Email Welcome Sequence Package
This Is for You If…
You’ve got your business up and running. And you’ve had success delivering high-quality services to your audience. But now it's time to interact with them on a whole new level by building your email list.
This package will set the foundation for a more robust funnel (or start one).
This is also perfect for you if you see yourself creating an online community down the line but aren’t there quite yet.
Launch a Community Package
This Is for You If…
You’ve created a course or have a social media following and are now ready to launch a community to nurture and better engage your audience.
BUT you’re not quite sure where to start.
And you don’t want your new members to feel lost or confused.
This package gives you everything you need to get your NEW community off the ground, engage with you, and create connections with each other.
My 4-Step VIP Service for Online Community Builders and Course Creators
My signature VIP service is the secret sauce to all my packages. This service was created with you in mind and allows us to pull major results in a short amount of time.
This system allows me to focus on one client at a time. So you can rest assured that our VIP session will be 100% focused on growing your business.
Here’s what you can expect working with me:
First…
1. 60-minute Kick-Off Call. Let’s dive into your project, your brand, and your audience – we’re about to become besties.
Then…
2. Research, research, and more research. This one’s on me to get super clear on all things related to you and your project. And to start planning your VIP session.
Showtime…
3. Time to Write – my favorite part! I’ll pop on my headphones, brew my favorite tea, and get cozy with my laptop until your project is complete.
Drumroll…
4. Special delivery right to your inbox. Here’s the first draft of your copy…
Technology is nothing. What’s important is that you have a faith in people, that they’re basically good and smart, and if you give them tools, they’ll do wonderful things with them.
~ Steve Jobs
About
Hey there, I’m Jillian. I’m a mom of 2, obsessed with mountain biking, an aspiring gardener, and a book and tea lover (Earl Grey). But you’re reading this because I’m also a kick-butt copywriter for online community builders.
And you’ve created a unique offer, challenge, or course you want to share with other like-minded people. And you want someone who can write personality-packed copy mixed with marketing strategy (aka not boring or salesy).
I know you’ve poured yourself into your work, and it’s hard to let someone else in. You may be wondering if you can really trust me with your passion project.
Will I get your voice right?
Do I really understand your audience?
And what about the message?
Yup, all great questions. And here’s why I can help.
It’s because I wasn’t always a copywriter. Before discovering my love of copywriting and entrepreneurship I was a practicing occupational therapist (and still am).
I specialized in working with children with sensory processing disorders and in pelvic health, which taught me to look at the whole body and approach each person with a curious mind. This helps me consider out-of-the-box interventions to help my patients reach their goals.
This is what my copywriting will do for you and your online community.
I write copy that focuses on building relationships. I ask questions and approach each project with a curiosity mindset until I fully understand you, your audience, and your offer. I apply marketing strategy sprinkled with personality so you can reach more people and have more money in your pocket.
“I was SO thrilled and honored to work with Jillian. First off, she can write! Her skill set is very much present in her work. Two, her intention and attention to who I am and what I needed was impeccable. She was so thorough with her process, prompt with her writing, and super supportive of making sure what she was curating for me was exactly what I wanted. I can not speak highly enough of her skills and talent with copywriting.”
~ Darcy Schwerin, Yogi + F-NTP + holistic esthetician and owner of BLU studio + wellness
Frequently Asked Questions
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Yes! I require a small payment to secure your spot on my calendar and then a larger payment just prior to starting your VIP week.
If you're hoping for something different I’m happy to discuss other options that would work for both of us. Just let me know in your application, and I’ll be happy to chat about an alternative payment plan.
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Most of your work is done prior to the VIP session and during our kick-off call. During your VIP week, I expect you to be readily available for a quick ask via email or Slack.
Otherwise, I’m sipping my tea, blasting my “focus” playlist, and uber-focused on creating your copy.
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I review emails and posts you’ve written to your online community. Plus, I have you complete simple branding workbooks and record our calls. I hone in on the words you use, phrases you repeat, preferred tag lines, and your tone to deliver copy that feels like you.
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No problem! I curate and schedule your VIP week or weeks to fit your copy needs.
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Once you apply your application will slide into my inbox. I’ll go over it to make sure we’re a good fit, and then I’ll reach out to you.
From there, I’ll have you set up a discovery call where we can meet for our virtual coffee and make sure we’re a good fit before moving forward.
Here’s your step-by-step guide to create a buzz-worthy pre-launch email sequence and nail your next program launch!